The 7-Room Factory


For the second year running, The Geneva International Book and Press Fair invited Happy City Lab to design a 100% interactive and participative space. The Factory is a creative zone in which you're no longer just a visitor - here, everyone is invited to express themselves.

This year The Factory came in the form of a surprising 230m2 apartment: 7 wholly interactive and participative rooms, each suggesting an exercise to prompt literary creation. The apartment's particular feature: each room was made up of only one colour, from the floor to the walls through to the furniture and ornaments.

Over the 5 days of the Fair this apartment was transformed. Each visitor to the space was invited to take part in one of the exercises and hang up, glue or staple their creation on the walls and furniture. The public's work was made on materials of complementary colours, allowing the flat to visually shift and evolve.

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Happy City Lab - 50 rue Rothschild - 1202 Geneva - Switzerland