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This week will change your life

URBAN EXPERIMENT ///

An experimental urban laboratory aiming to induce positive change on participants, through highly unusual quirky actions. It encourages good spirits, movements and encounters.

The project starts with individual actions based on everyday life, on our reflexes and habits, adding some spice. For example, people are asked to cheer up a stranger in the street, or simply change sides in bed. So will the most mundane actions become a new outstanding experience. New individual actions are being proposed each day, and collective actions are then added. They gather many participants in a urban environment, and are the climax of the project.

This week will change your life took place in Geneva from April 19 to May 30 2010.

TWWCYL official video Flash mob bubbles from Happy City Lab on Vimeo.

TWWCYL official video MP3 Experiment from Happy City Lab on Vimeo.

TWWCYL official video Urban Dance Party from Happy City Lab on Vimeo.

TWWCYL official video Blind race from Happy City Lab on Vimeo.

Happy City Lab - 50 rue Rothschild - 1202 Geneva - Switzerland